Privacy Policy

Swiss 1848 SA – 1848 Store

Last Updated: August 2025

Swiss 1848 SA (“we”, “us”, “our”) operates the website https://1848.store (“the Website”). We are committed to processing your personal data responsibly and in accordance with the EU General Data Protection Regulation (GDPR) and the Swiss Federal Act on Data Protection (nFADP).

By using this Website, you acknowledge that you have read and understood this Privacy Policy.

1. Data Controller

Swiss 1848 SA
Avenue de Lavaux 61
1009 Pully
Vaud, Switzerland

Email: info@swiss1848.ch

2. Personal Data We Collect

2.1 Data You Provide to Us

Depending on how you interact with the Website, you may provide personal data such as:

• First and last name

• Email address

• Telephone number

• Postal address

• Communication content (e.g., enquiries, return requests)

• Marketing preferences (newsletter sign-up)

Providing this information is voluntary, but certain features may not be available without it.

2.2 Data Collected Automatically (“Device Information”)

When you visit the Website, we automatically collect:

• IP address

• Browser type and version

• Device identifiers

• Operating system

• Language and time zone

• Pages visited, session duration, clicks

• Referring URLs or campaigns

This data is collected primarily via cookies and used for website operation, security, and analytics.

3. Use of Google Analytics

We use Google Analytics to better understand how visitors use our Website and to improve user experience, website performance, and navigation.

Google Analytics collects:

• Device type

• Browser and operating system

• Geographic region (approximate)

• Pages visited and time spent

• Click behaviour and interactions

To protect your privacy:

• We use Google Analytics with IP anonymisation enabled (“anonymizeIP”), meaning your IP address is truncated before processing.

• Google acts as our data processor under a Data Processing Addendum (DPA).

• Data may be processed in the USA. To ensure adequate protection, Google Analytics implements Standard Contractual Clauses (SCCs) and additional safeguards.

Legal Basis for Processing

• Your consent, where required for analytics cookies (GDPR Art. 6(1)(a)).

• Where Swiss law applies, processing is based on our legitimate interests in analysing usage trends and improving services.

Managing or Disabling Google Analytics

You can opt out of analytics by:

1. Adjusting your browser settings to decline optional cookies

2. Using Google’s opt-out tools:

https://tools.google.com/dlpage/gaoptout

If you withdraw your consent, Google Analytics will no longer track your activity on future visits.

For more details on Google’s data practices:

https://policies.google.com/privacy

4. Purposes and Legal Bases for Processing

We process your personal data for the following purposes:

A. Website operation and security

Legal basis: legitimate interests

B. Responding to enquiries

Legal basis: contract or legitimate interests

C. Processing orders, returns, or refunds (if applicable)

Legal basis: contract; legal obligations

D. Sending newsletters or updates

Legal basis: consent

E. Analytics and performance monitoring (Google Analytics)

Legal basis: consent (EU/EEA); legitimate interests (Switzerland)

5. Recipients of Personal Data

We may share your data with:

• Hosting providers

• IT and security partners

• Google LLC (Analytics)

• Email service providers (for newsletters, if applicable)

• Legal and tax advisors

• Authorities, where legally required

We do not sell or trade your data.

All third-party service providers are contractually required to process data securely and only on our instructions.

6. International Transfers

Because Google Analytics may process data in the USA, we ensure compliance through:

• Standard Contractual Clauses (SCCs)

• Additional technical and organisational safeguards

• Swiss and EU adequacy requirements

7. Retention Periods

We retain personal data only as long as necessary:

• Enquiry data: duration of communication + short retention period

• Contract and transaction data: typically 10 years (Swiss law)

• Marketing data: until you withdraw consent

• Google Analytics data: retained per Google’s default retention settings unless otherwise configured

Data is deleted or anonymised once no longer required.

8. Your Rights (GDPR + nFADP)

Depending on your jurisdiction, you may have the right to:

• Access your personal data

• Correct or update data

• Request deletion (“right to be forgotten”)

• Restrict or object to processing

• Withdraw consent at any time

• Receive a copy of your data (data portability)

• Lodge a complaint with a supervisory authority

• In Switzerland: FDPIC

• In the EU/EEA: your local data protection authority

To exercise your rights, please contact: info@swiss1848.ch

We will respond within the timelines set by applicable law.

9. Cookies and Tracking Technologies

Essential cookies operate automatically.

Analytics cookies (Google Analytics) operate only with your consent where required.

You can adjust cookie preferences via your browser or device settings at any time.

10. Links to External Websites

Our Website may contain links to third-party websites.

We are not responsible for the privacy practices of these external sites and encourage you to review their privacy policies.

11. Information Security

We implement appropriate technical and organisational measures to safeguard your data, including:

• Secure hosting

• Access controls

• Encryption where appropriate

• Regular monitoring and updates

Despite these safeguards, no internet system can be guaranteed entirely secure.

12. Legal Disclosures

We may disclose personal data:

• When required by law or legal proceedings

• To protect our rights, safety, or property

• To cooperate with regulatory authorities

• To investigate fraud or security incidents

13. Contact

For all questions regarding this Privacy Policy:

Swiss 1848 SA – Data Protection Contact

Email: info@swiss1848.ch

14. Updates to This Privacy Policy

We may update this Privacy Policy to reflect changes in law, technology, or business practices.

The updated version will always include a “Last Updated” date.